Bush princess
Bush princess
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BRAND STORY

WHERE IT ALL BEGAN.

Originally from Sweden, I've lived all over Europe, following my passion for the fashion world.

In 2007, together with my husband and my children, we moved to Kenya, led by the desire to change our life and the love we felt for this beautiful country.

It was then that the Bush Princess adventure started.

I wanted to create a brand that was like me; my desire was to mix European elegance with the colors, materials and spirits of Africa. 

The goal was to create a 100% local and responsible production, a real challenge in this region of the world!

“BEADING FOR EDUCATION” PROGRAM.

Beading is a traditional craft of the Maasai people, a semi-nomadic ethnic group who primarily inhabit parts of Kenya and Tanzania, beadwork is an important aspect of Maasai culture, it is known for its intricate patterns and bold colors. Primarily created by women, who learn the craft at a young age. It

is also an important source of income for their communities.

As part of our “Beading for Education” program, a team of Maasai women creates and beads the decorative beadwork for our straps, belts and tassels.

Each and every beaded piece is unique.

The beadwork gives them a stable source of income, allowing them to send their children to school while preserving their traditional culture.

ETHIC.

Bush Princess is committed to social responsibility, environmental sustainability, and transparency.

Working into these principles includes ethical sourcing, sustainable production, fair labour practices, transparency and community engagement.

All of the Bush Princess production is made from Kenyan raw materials and processed locally. Each item is made by our Kenyan team of artisans.

For several years all our recycled brass work is made by one of our artisans from Kibera, one of the underprivileged Nairobi’s neighbourhood where residents lack adequate access to basic services such as water, sanitation, and healthcare.

At Bush Princess we are constantly looking for ways to optimise our sourcing and production process in order to ensure environmental sustainability and social responsibility.

THE TEAM BEHIND EACH PIECE.

Paul Wachira Gitau - since 2016
Cutting of patterns and finishing of bags

Dorothy Kawira - since 2009
Sampling and stitching of bags

Theresia Njangiru - since 2018
Stitching of bags

Daniel Kithaka - since 2023
Finishing of bags

Jacob Nyooti - since 2018
Finishing of bags

Samwel Ochieng Owaga - since 2023
Stitching of bags

Jessy Maina - since 2022
Cutting of patterns and finishing of bags

Nicholas Odero - since 2020
Cutting of patterns and finishing of bags

BRAND STORY

WHERE IT ALL BEGAN.

Originally from Sweden, I've lived all over Europe, following my passion for the fashion world.

In 2007, together with my husband and my children, we moved to Kenya, led by the desire to change our life and the love we felt for this beautiful country.

It was then that the Bush Princess adventure started.

I wanted to create a brand that was like me; my desire was to mix European elegance with the colors, materials and spirits of Africa. 

The goal was to create a 100% local and responsible production, a real challenge in this region of the world!

“BEADING FOR EDUCATION” PROGRAM.

Beading is a traditional craft of the Maasai people, a semi-nomadic ethnic group who primarily inhabit parts of Kenya and Tanzania, beadwork is an important aspect of Maasai culture, it is known for its intricate patterns and bold colors. Primarily created by women, who learn the craft at a young age. It

is also an important source of income for their communities.

As part of our “Beading for Education” program, a team of Maasai women creates and beads the decorative beadwork for our straps, belts and tassels.

Each and every beaded piece is unique.

The beadwork gives them a stable source of income, allowing them to send their children to school while preserving their traditional culture.

ETHIC.

Bush Princess is committed to social responsibility, environmental sustainability, and transparency.

Working into these principles includes ethical sourcing, sustainable production, fair labour practices, transparency and community engagement.

All of the Bush Princess production is made from Kenyan raw materials and processed locally. Each item is made by our Kenyan team of artisans.

For several years all our recycled brass work is made by one of our artisans from Kibera, one of the underprivileged Nairobi’s neighbourhood where residents lack adequate access to basic services such as water, sanitation, and healthcare.

At Bush Princess we are constantly looking for ways to optimise our sourcing and production process in order to ensure environmental sustainability and social responsibility.

THE TEAM BEHIND EACH PIECE.

Paul Wachira Gitau - since 2016
Cutting of patterns and finishing of bags

Dorothy Kawira - since 2009
Sampling and stitching of bags

Theresia Njangiru - since 2018
Stitching of bags

Daniel Kithaka - since 2023
Finishing of bags

Jacob Nyooti - since 2018
Finishing of bags

Samwel Ochieng Owaga - since 2023
Stitching of bags

Jessy Maina - since 2022
Cutting of patterns and finishing of bags

Nicholas Odero - since 2020
Cutting of patterns and finishing of bags

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